Tag: beverages

Coca-Cola Music–Attempt to Connect with Teens Still Misses Mark

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Coke wakes up to recognize new teens may not know them, and launches music campaign that indicates lack of knowledge about the marketplace.

Adidas to Launch a Sports Drink with Coca-Cola, Aquarius Pro, and Plans to Revive Reebok

Tests started in Japan, but plans for a global roll-out are underway as the footwear and apparel giant collabs with the beverage giant to produce an isotonic fitness drink.

Collaboration Round-up: BMW Art Cars and Jeff Koons; Coca-Cola and Karl Lagerfeld

Still an energizing force in grabbing attention, these two collaborations are interesting because they cross over fashion, cars, beverages, art, and retail.

Music and What Drives Trends

As we move into summer music festival and tour season, we plan on running a series of stories that have to do with music including specific bands to note in terms of trendsetting styles and influences, and the correlations that result from music in youth culture markets in North America, Europe, Japan, and China. To start, we wanted to provide a quantitative report that shows just how powerful the correlation is between music and youth culture markets.