Coca-Cola is no stranger to marketing tactics utilizing core streetwear brands, retailers, and events to pump-up their cred-factor to a global youth culture that has far more choices in beverages than ever before, but their latest moves illustrate an even stronger push into niche markets. First, Coca-Cola is a part of a live event to […]
As fair-trade fashion continues to make waves as we roll ino 2013, two of the most popular brands in the arena, Edun and Diesel, are getting together for a signature collection that is entirely sourced and manufactured in Africa. Edun, which is founded by Bono from U2, and his wife Ali Hewson have been working […]
New Balance has decided to enter into the skateboarding sneaker and lifestyle apparel market with their recent announcement of the launch of the New Balance Numeric or NB#. West-coast based Black Box distribution will produce and market the sneaker brand and apparel via skateboarding channels. “New Balance is proud to partner with Black Box on […]
Urban cycling, from the fixie scene to bikes-as-alternative-transportation continues to be a growing sportswear market among males and females. From Levi’s latest bike collection, to the originators, Outlier, to the latest KickStarter initiatives creating women’s apparel, urban cycling, the and styling fashion and accessories that comes with this emerging lifestyle, are taking center stage. This […]
When Mountain Dew partnered with Burton Snowboards, last year, during their initial announcement of “The Green Mountain Project,” it marked a big move by a youth culture action sports brand (other than Patagonia) and a drink company to highlight the growing importance of sustainability in today’s marketplace. The project started with a line of hand-crafted, […]
H&M, the fast-fashion giant from Sweden continues to blaze trails going into the holiday season with their latest masstige collaboration with Maison Martin Margiela, and latest reports from the Global Sustainable Textiles Market Report that once again, they are the largest manufacturer of organic cotton in the world. First, the brand is known for their […]
Fast-fashion retailer H&M is a brand to watch for changing tides of fashion and retail for many reasons when it comes to youth culture. First, when they hit hard times, as they have reported in the Q4 finances with a 15.3% drop in profits despite a much-hyped collab with Versace, it means the fashion industry […]
Among the many cool things that came out of Agenda last week was the 686 X Scion Racing Car called the “Numeric”—the first official snowboarding car. Marking the 20th Anniversary for 686 outerwear and clothing, the collaboration is unique in many ways mainly because the car was recreated inspired from a snowboarding and skateboarding brand. […]
H&M, the fast-fashion retailer from Sweden, has been forging ahead with some interesting collaborations with various top designers over the years, and capturing the hearts and wallets of youth culture across the United States, as indicated in our Youth Culture Studies. On February 2, in 1,800 H&M stores, the David Beckham collaboration for bodywear will […]
The much-anticipated cult hit book series and movie from Sweden is being remade into English, inspiring an entire hardcore girl collection via H&M.