Tag: collaboration

Missoni for Target Starts Masstige Frenzy -First Shuttering Pop-up at Bryant Park From Sold-out Situation to Today’s Online Debut Taking Target Offline

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This may just be one of the most successful hi-lo fashion collabs this year.

Global Fans Madly In Love with H&M Hearts Lanvin Masstige Collection

Fast-fashion retailer H&M rides yet another successful masstige collab, and the marketing build-up from viral videos to haute runway show to online auction for charity raised the bar for fashion collection launches.

Retail Round-up: American Apparel Appoints Former Blockbuster Exec as President; Fast Retailing’s Uniqlo Reduces Forecast; Sneak-Peak of Lanvin for H&M

Latest from the basics brand American Apparel and fast-fashion giants Uniqlo and H&M both of which continue to capture the attention of youth culture globally.

Nikita Collaboration with K2 Snowboards Brings Girl Riders to the Forefront

Fashion and snowboarding continue to be an attractive combination, but this collab may mark a turning point for many reasons.

Adidas to Launch a Sports Drink with Coca-Cola, Aquarius Pro, and Plans to Revive Reebok

Tests started in Japan, but plans for a global roll-out are underway as the footwear and apparel giant collabs with the beverage giant to produce an isotonic fitness drink.

Adidas Originals Collabs with Burton Snowboards for Lifestyle and Footwear Collection

Two authentic brands teaming up can make others a little nervous.

Collaboration Round-up: BMW Art Cars and Jeff Koons; Coca-Cola and Karl Lagerfeld

Still an energizing force in grabbing attention, these two collaborations are interesting because they cross over fashion, cars, beverages, art, and retail.

Madonna Signs Deal with Iconix and Macy%uFFFDs for Material Girl Juniors Collection

The Material Girl is creating her own fast-fashion juniors collection exclusive for Macy%uFFFDs with Iconix Brand Group scheduled to debut in August, 2010.

Retail Round-up: VF Corp Down but Vans is Up; Abercrombie & Fitch Re-Bounds; Hot Topic’s”Twilight” Merch Sinking; Sad Good-bye to Alexander McQueen

This roller coaster round-up indicates what new strategies and brands are working in youth culture, and what’s not.

Jean Paul Gaultier X Target -One of the Biggest Collaboration Stories of the Season

Target%uFFFDs Designer Collaboration series continues to create new excitement in fashion despite an increasingly difficult economy for the industry.