Tag: data

Label Networks Launches First iPhone App for Global Youth Culture Intelligence, Plus New Technical Division Mobile Culture Lab

Now you can get Label Networks on your iPhone. Mobile Culture Lab also builds on Label Networks’ services to include building creative custom iPhone applications for clients.

Communication / Marketing/Advertising / Music / New Media / Sponsorship
No Comments

Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.

Changes in Advertising Effectiveness in Youth Culture:”Since companies have to advertise, what type do you prefer?”

Fresh data from Label Networks provides new insight on what type of ads are working best and the distinct preferences based on certain target demographics and how things have changed in the last 6 months.

%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets

There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.

Youth Culture and Social Networks: Fresh Data Quantifies Communication Patterns, Key Features, and the Most Effective Brand Marketing Opportunities

Surprisingly many brands (especially in the automotive industry) don’t have a successful new media/social network strategy yet. Our results indicate what youth culture is using mostly, why, and where brands may benefit mostly in new media.

Youth Culture Shopping Pattern Changes for the Holidays and Q1 2010 -Fresh Report Illustrates Data Results on Where the Market Plans to Shop Mostly in the Next 3 Months

Recession shopping trends regarding changes in preferences for Malls, Fast Fashion, Vintage/Thrift, Exchange, Online, Direct-from-Brand Sites, Ebay, and other options reveal unexpected results and why certain shopping patterns are emerging.

Volcom’s Revenues Down for 3rd Quarter But Beats Expectations So It’s All”Good”

Volcom’s one of those indicator brands for action sports-inspired youth culture fashion. Not to repeat what appears to be a highly polarizing topic from last week but%u2026

The Decline of the Action Sports Lifestyle -A Wake-up Call to an Industry That Still Thinks Its Hot

Comparing youth consumer insights over 9 years, Label Networks reveal which demographics, brands, and retailers are in decline and why, plus which sports and lifestyles are poised to pop.

Youth Culture’s Top Categories for Cutting Back in the Next 6 Months Reveals Who’s in For a Serious Blow -Fresh Data from Label Networks’ Fall Study 2009

For those able to attend Label Networks’ capacity-crowd presentation during MAGIC, this was the one data slide that had people gasping and others quietly figuring new strategies.

%u201CWhich website is your favorite to buy apparel from?” Fresh Data on Youth Culture Online Retailer Preferences

As online retail increases, Label Networks tracks changes in top preferences and where the market is shifting alliances, shopping more, and less. From Label Networks’ North American Youth Culture Study 2009.