Tag: Denim

Denim: The Size of Market, Which Youth Demographics Are Buying Most, Best Price Points, and Greatest Potential

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The recession has taken its toll on many fashion industries, particularly premium denim, however based on in-depth cross-tabs of our youth culture data, certain new markets reveal far more resiliency and growing at targeted price points.

Berlin Round-up: Fashion Week, Bread & Butter, Bright Trade Shows, plus Tony Hawk and Friends

Fast becoming the place to be July 7-10, Berlin pulled out all the stops when it came to kicking-off fashion season and trade shows, including a stopover by Hawk and friends.

Street Fashion Report: Traveling the Country this Summer, Our Fashion Reporter Provides Latest Scoop on Fresh T-shirt Graphics, Youth Styles, Accessories, Denim, Hairstyles

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What’s hot in youth culture based on what’s actually being worn is often at odds with designer’s predictions and various runway fare. Here’s a look at summer’s trends.

Project’s Founder and Director Leaves, July Show Canceled

Founder Sam Ben-Avraham has exited with Andrew Pollard as the new President. What this means for Project, a premiere denim, upper streetwear, contemporary fashion trade show.

Cool Youth Culture Online Marketing Campaigns: Hanes EcoSmart; Levi’s Like Jeans Social Network Features

Two innovative online campaigns get to the heart of youth culture -one with an eco message utilizing YouTube and the other with social network features for shopping.

Capsule Fashion Trade Show Provides an Alternative to Designer-Streetwear and Contemporary Lifestyle Apparel, Footwear, and Accessories in Vegas, New York, and Paris

Once a niche trade show, Capsule continues to attract brands moving in new directions and buyers interested in a cross-section of street, contemporary, and designer brands.