H&M continues to capture the attention of the fashion world. As the fast-fashion retailer from Sweden expands its footprint, it’s also been able to bring a new energy to youth culture fashion. While many retailers including Abercrombie & Fitch, Hollister, and American Eagle have found themselves in difficult positions when it comes to younger buyers, […]
Tag: France
Nike Ends Contract with Lance Armstrong
It seemed inevitable, but it took awhile: Today, Wednesday, October 17. 2012, Nike announced it was ending it’s contract with Lance Armstrong. “Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him,” […]
Store Profile: Paris Concept Store colette and How It Features Multi-Genre Trends
Lance Armstrong Bike Designs with Pop Artist Kenny Scharf and Street Artist Shepard Fairey Bring Attention to Nike’s”Stages” Benefit Show for Cancer
European Fashion Influences on America Have Resulted in Not Only New Top Brands and Trends, but also New Patterns in Spending and the Shopping Experience
H&M’s Path of Intercontinental Domination: European American Youth Markets Preferences for the Store/Brand Make H&M the Company to Watch
Taking a look back at 4 years of consumer data regarding H&M from Germany, the UK, France, Italy, Spain, and the United States, the “H&M Profile Report 2008” delivers insight into how this fast-fashion retailer captures the marketplace. Key resource for anyone hoping to move global yet maintain cred in niche markets.