Tag: Games

E3 Video Gaming Expo Debuts the Latest in Electronic Entertainment from Microsoft’s Kinect, Sony’s 3D PS3, New Titles like Ubisofts Michael Jackson Dance Game, plus Huge Entertainers-NERD, Jane’s, Cornell, Eminem

Fantasy worlds collide and entertainment is transformed by the annual Electronic Entertainment Expo in Los Angeles.

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Action Sports Round-up 2: Group Y X TWS Biz; X Games New-KIA Asian Games and Skate Video Competition; Retail: Zumiez, Collective Brands

New collabs, ESPN X Games news, and latest retail-round-up.

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Connecting with Chinese Youth Culture -The Creative Crossover

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Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.

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Spending Habits: Fresh Data from Label Networks’ Spring Youth Culture Study 2010 Tracks Changes in Spending on Clothing, Footwear, Magazines, Movies, Beverages, Video Gaming, and More

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This preview story features changes in Video Gaming spending and which demographics present the greatest differences in patterns in the last 6 months and what this means for the industry.

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X Games Re-Cap: Athletes to Watch for Upcoming Olympics, Fresh New Sports, and Hot New Heroes (and Sponsorship Opportunities)

Here’s why the ESPN Winter X Games in Aspen are considered the Alternative Winter Olympics and in many cases, better, as new sports are tested and new heroes created with a completely different vibe.

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Changes in Advertising Effectiveness in Youth Culture:”Since companies have to advertise, what type do you prefer?”

Fresh data from Label Networks provides new insight on what type of ads are working best and the distinct preferences based on certain target demographics and how things have changed in the last 6 months.

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%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets

There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.

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Moto X Freestyle Is the Most Highly Anticipated Event to Watch at the X Games with Riders Pulling Massive Airs That Give New Meaning To Extreme

Aussie Blake Williams manages the gold with several pressure-cooker runs that redefined what’s possible in motocross freestyle.

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The Rise of Women’s Motocross and the X Games Influence Pumps New Opportunities for Fans, Female Athletes, Sponsors, and Fashion

Slick conditions with SuperCross kickers provided intense excitement as the women’s motoX field raced fast, pulling freestyle moves that proved this is a sport at the cusp of its potential.

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Women and Action Sport-Tracing the Market Potential

Where lifestyle associations matter most and how through action sports, brands can attract young women.

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