Tag: Hurley

Nike Signs Multi-Year Sponsorship of U.S. Open of Surfing, Promoting the Trilogy of Nike, Hurley, Converse Brands through Surf

Last year at the U.S. Open of Surfing in Huntington Beach was a Nike-fest of Surf. IMG Action Sports recent announcement means Nike’s embedding even longer into surf culture.

Communication / Marketing/Advertising / Music / New Media / Sponsorship
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Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.

Agenda Trade Show -Forum for Action Sports and Streetwear Brands Goes Big as the Kick-off to Fashion Trade Show Season Starts

Agenda proves that it was time for a new crossover show between action sports, streetwear, footwear, and denim. Here’s to taking it to the next level.

Cool Collabs of the Month: Hurley by Pendleton, Karl Lagerfield’s Ruby Motorcycle Helmets; H&M’s Launch with Sonia Rykiel

While collaborations abound, here are some of our faves of the month that we think will inspire given the variety of industries, locations, and subcultures that they cover.

Music Tour 2010 Update: Lilith Fair Returns; Vans Warped Posts Tour Dates, Logo; Hot Topic Heads-up Sub City Take Action Tour; Country Throwdown Gains Momentum

Marketing through music is the way to go for brands looking to launch effective grassroots campaigns. Here’s a quick look at what’s going on for 2010 so far.

Surfing Round-up: $1,000,000 Vans Triple Crown of Surfing Gets Underway; Big-Wave Event Eddie Aikau Invites Announced; ASP Europe President Argues for”Free” Surfing Competition Changes

It’s big wave season which means time for the most prestigious surf competitions among global pros, sponsorship opportunities, and announcements in competition formats for 2010 effecting the industry.

Hurley U.S. Open of Surfing Attracts 500,000 Fans, Massive Waves, Top Competitors in Surf, Skateboarding, and BMX, plus Latest Trends in Surf-related Fashion

On-going action in “Surf City” as a monster swell ripped through, attracted scores of people, stoked sponsors, and brought out the best in surf culture. Here’s the inside scoop.

Vans Warped Tour’s 15th Anniversary Kick-off Proves an Ongoing Formula for Success with a Mix of Bands, Unique Sponsorship, and Starting Point for Youth Culture Trends

With bands ranging from 3OH!3 to Fear, hundreds of thousands of kids flock to this tour each year, making the Vans Warped Tour the official rite-of-passage in American youth culture. Here’s why.

Vans Warped Tour Sponsor Activities Provide Insight on What Rocks This Summer in Music Festivals Towards Attracting Youth Culture

Often considered leading-edge in sponsorship programs, here’s was what to expect from Warped’s 15th anniversary tour launching June 26.

Top T-shirt Brand Preferences by North American Youth Culture Indicate Vital Changes in Fashion Landscape-Fresh Data from Spring Study 2009

As one of the highest-grossing markets in youth and street fashion, T-shirt brands that score high as favorites indicate where things are headed and why.