It’s been a tumultuous ride for the kingpin of fashion weeks, the New York Fashion Week, over the past few months. And today, it was announced that their title sponsor, Mercedes-Benz has pulled out of the title sponsorship role. In addition, WME-IMG which owns Mercedes-Benz Fashion Week said it is acquiring their rival, Made New […]
There’s another new nutrition drink on the market and this time, it’s coming from surfing’s kingpin, Kelly Slater. Called Purps (rhymes with burps), the packaging fonts and website are in purple, illustrating four different sized bottles/shots of beverage choices. Slater is among the brand’s founders, along with scientist Dr. Chris Schaumburg, and designer PM Tenore. […]
Vans has recently had a lot going on, from the ramp-up to surfing’s crowned-jewel events at the Vans Triple Crown of Surfing on the North Shore of Hawaii, to their recent announcements that they’ve sold Pro-tec protective gear to Dye Precision, and entered into a new media partnership with IMG to increase their content coverage. […]