On May 24, 2012, the International Olympic Committee (IOC) and the United States Olympic Committee (USOC) announced the signing of a new revenue-sharing agreement that will govern the financial relationship between the two parties for two decades, beginning in 2020. While it may seem like an interesting arrangement, it’s apparent that the IOC is in […]
Good luck with this idea, IOC. Recent announcements from the International Olympic Committee to try and limit athlete usage of Facebook and Twitter during the upcoming London Games so as not to impose on sponsors and media coverage rights will be about as challenging as running the 100 meter dash in 9 seconds flat. While […]
Taking sounds of 5 Olympic athletes at sport, Grammy winner Mark Ronson and Katy B are chosen to fuse Olympics with youth. But there are flaws in the masterly planned and expensive campaign.
The relationship between the IOC, FIS, and snowboarding industry has always been difficult, but it just got worse.
International Olympic Committee continues its attempt to attract youth culture with recent additions of new sports that are more relevant to today’s audiences.
While the question continues to rage on, “what is action sports these days?” the X Games continues its global domination.
While I may be the only one who’s reading the International Olympic Committee Reports these days about the launch of the Youth Olympic Games, there’s some fresh news to note that again makes the Olympic Committee sound incredibly antiquated. As we’ve noted in the stories below as we continue to track what’s going on with the development of the Youth Olympic Game movement (YOG), new revelations by the old-boys network has come to light in a recent report.