For brands today moving into the youth culture marketplace, its more important than ever to capture elements of lifestyle association as this savvy new generation looks for authenticity and cred above all. This story delivers how this is done.
Tag: iPod
Wearable Technologies and Connecting with the Future -Latest Trends in Technology as Fashion
Often technology experts work isolated from fashion designers, however growing trends in wearable technologies, from Nintendo gaming devices and iced-out iPods as necklaces, to colorful headphone collaborations, GPS navjackets and “friend finders,” some brands are tapping into new opportunities for both industries by creating across traditional boundaries.