Tag: Levi

Denim Directions: Taking On America’s Lead

Trends in denim are coming from the bottom-up, not the Premium category any longer. Who are the leaders? It’s back in America’s hands. Fresh street report.

Agenda Fashion Trade Show Part 2 -More From the Floor

Here’s the inside scoop from Agenda on who’s doing what in streetwear, urbanwear, contemporary crossovers, footwear, and accessories.

Reused Jean Shoes by Levi’s Take a Conversey Approach, Green, and Goodwill to the Next Level

Faded denim hightops give new kicks a green approach.

Cowboy and Country Fashion Redefined by a New Generation of Guys Inspiring a Mash-up of Traditional Brands with Surf and Moto Influences

Going deep into the heart of the USA it’s clear that the American cowboy influences much of what makes-up male fashion in many parts of the country as the search for value, tradition, authenticity increase. Exclusive photo report. Part 2 cowgirl styles next.

Bread & Butter Barcelona Trade Show Wrap-Up: Denim Brands, Big Business, Bowler Hats Re-introduced, 99,500 Exhibitors, Buyers, Fashion Players Attend

Bread & Butter Barcelona wrapped up last week, January 18th to rave reviews by most who attended, which reached more than 99,500 -a 20% increase from last year. As a leading-edge trade show particularly for denim, upper urbanwear, sportswear, and street fashion brands, B&B has also gained a reputation for its unique approach to creating beautiful themes and aesthetics within each hall resulting in an atmosphere that is conducive for business and inspiration.

Denim Directions in Europe Data on Purchasing Patterns: What This Means for the Changing Size of Market -Part 1

Denim is at the vortex of fashion and is a quintessential piece of European youth culture, often defining the new trends in “lifestyle” just by what’s moving in or out of popularity in denim. As Bread & Butter Barcelona takes place January 16-18 introducing new styles and trends in denim in particular, Label Networks Europe takes a look at top trends from a consumer perspective of what’s happening in the streets overall based on data and analysis from the UK, France, Italy, Spain, and Germany. In Part 1 of our Denim reports from Europe, we look at trends overall, with data on top brands in next week’s report.

Agenda Fashion Trade Show Review

Siphoning off the cool-factor from ASR, Agenda captures the buzz of a new crossover culture that includes skate, music, art, street-inspired fashion brands making it a must-see show for anyone looking for what’s next.

Collaboration Update: Amber B x Element, Wonderwall x Original Fake, Levi’s x Damien Hirst, and Keihl’s x Brad Pitt

Collaborations continue in street fashion, beauty products, limited-edition drops, T-shirts, architecture, and more. Here’s the latest round-up.

Euro Americana -How European Fashion Players (and Japanese) Do”American” Style Better than We Do

As Wrangler, Lee, and Levi Strauss pounce on their growing popularity across Europe (and Japan), new versions of what have quintessentially been considered American have taken on whole new meanings.

Youth Culture Fashion Redefines Itself with Adaptations to Street, Urban, Urban Superior, and Contemporary, Providing New Dangers to Brands Getting Profiled

Revealing discoveries from fresh research quantifies which former top brands are now tumbling and why, who’s the new kid on the block, and how economic shifts are influencing spending patterns, preferences, even fashion classifications.