Celebrating its 15th year, Kevin Lyman presented to music industry press and fans what to expect from Warped this summer, including top bands making an impact.
This summer will mark the 14th year for the Vans Warped Tour, with the new summer theme “The Roadtrip Continues” -making it the longest and largest touring festival in North America. With more than 625,000 tickets sold to young people mostly between the ages of 13-20 last year alone, and pre-sales this year already at 24,000 (the most ever), it’s undeniable that the formula for success for this tour is worth serious attention not only to music industry players, but also sponsors, musicians, and fans.
J-Rock is fast-growing subculture that has taken American youth culture by storm. 3 bands on the Rockstar Taste of Chaos tour, including Mucc, The Underneath, and the legendary D’espairsRay have brought their passionate Japanese rock sounds and visual kei aesthetics to the U.S., which has transformed the music scene on many levels.
The formula for success the Vans Warped Tour is worth serious attention when you consider that it’s become the official rite-of-passage to American youth culture. The tour kicked-off in blazing heat to a sold-out capacity crowd last weekend, igniting the next break-out bands, unique sponsorship programs, and fashion styles.
Copyright ©2001-2020
Label Networks Inc.
All Rights Reserved.