Tag: masstige

H&M’s Collaboration with Balmain Showcases the Success of Hi-Low Masstige Fashion Trends and Why They Work

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H&M’s new collaboration with Balmain started off with a bang in New York City on Tuesday, October 20, 2015, as the night brought together fashion industry heavyweights, music icons, and pop culture leaders. A dance crew hyped the crowd for a runway show featuring some of the hottest models in the industry right now. “Tonight […]

New Designer Collaboration for H&M Announced: Balmain from Paris, First Pieces Debuted at Billboard Music Awards

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H&M has revealed their next designer collaboration with Balmain from Paris, and did so with significant panache during the Billboard Music Awards last weekend.  Called #HMBalmaination, Balmain, a veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing, has grown into a global pop-culture phenomenon. He and his friends Kendall Jenner and […]

Target Cuts Thousands of Jobs, Pushes Online Initiatives, Moves Towards an Amazon-like Direction

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Target lost its cheap chic cache a couple of years ago, especially among youth culture shoppers. As our data has shown, Target used to be an important location for shopping for inexpensive fashion. The masstige collaborations were impressive, and the mix of items for sale including personal electronics, music, and beauty, made Target a fairly […]

H&M Becomes World’s Largest Organic Cotton User, Plus Mad-Hype for Maison Martin Margiela X H&M Collab and Music-Inspired Gray Concept Builds with Dancing Models and Cool Videos

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H&M, the fast-fashion giant from Sweden continues to blaze trails going into the holiday season with their latest masstige collaboration with Maison Martin Margiela, and latest reports from the Global Sustainable Textiles Market Report that once again, they are the largest manufacturer of organic cotton in the world. First, the brand is known for their […]

H&M’s Exclusive Collab with Parisian Fashion House Maison Martin Margiela Steps-Up Masstige

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H&M, the fast-fashion retailer borne in Sweden, is known for their innovative collaborations with top fashion designers. Their global stores are quickly becoming legendary for outshining even some of the best boutiques and have fast grown as a new favorite store among youth culture as seen in our Youth Culture Studies. One reason is their […]

H&M to Launch New Retail Chain

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Despite the high costs of cotton which have effected many fashion retailers in the past year, Swedish fast-fashion retailer H&M reported banner 1st quarter sales up 13% and for the month of March—even better. But the big news is their recent announcement for launching another retail chain in 2013. Here’s the latest from Karl-Johan Persson, […]

H&M Drops 15.3% in Profits Despite Versace Collab Hype; Next-up Marni and Challenges with Sourcing Indicating Trends in Fashion

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Fast-fashion retailer H&M is a brand to watch for changing tides of fashion and retail for many reasons when it comes to youth culture. First, when they hit hard times, as they have reported in the Q4 finances with a 15.3% drop in profits despite a much-hyped collab with Versace, it means the fashion industry […]

H&M to Debut David Beckham’s Briefs Collaboration

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H&M, the fast-fashion retailer from Sweden, has been forging ahead with some interesting collaborations with various top designers over the years, and capturing the hearts and wallets of youth culture across the United States, as indicated in our Youth Culture Studies. On February 2, in 1,800 H&M stores, the David Beckham collaboration for bodywear will […]

Retail Round-Up: Versace X H&M Debuts to Huge Crowds, Now Onto Marni; American Apparel President Resigns; Adidas, Nike, H&M, Puma, and Others Launch Zero Discharge 2020

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H&M and their last masstige collaboration with Versace sent crowds into a frenzy for the limited-edition items.Just as the fast fashion highstreet giant H&M debuted their designer collaboration with Versace to huge fanfare and crowds at most stores as the limited-edition collection went on sale a few weeks ago, today they announced their next collab: […]