Tag: mobile

Connecting with Chinese Youth Culture -The Creative Crossover

Communication / Fashion / Footwear / Marketing/Advertising / Social Networking / Spending Patterns / Technology / Trends
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Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.

Label Networks’ Mobile Culture Lab to Launch Vans Warped Tour Android App, iPhone App for Skaters’ BiebelsWorld, Apps for Keep-a-Breast Foundation and Center for Biological Diversity

Latest wireless development applications for the youth culture mobile markets to be deployed, ranging from music tours, to skate, to non-profits.

Label Networks Launches First iPhone App for Global Youth Culture Intelligence, Plus New Technical Division Mobile Culture Lab

Now you can get Label Networks on your iPhone. Mobile Culture Lab also builds on Label Networks’ services to include building creative custom iPhone applications for clients.

New Media / Retail / Technology / Trends
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QR codes are catching on as the new interactive format using mobile technology, creativity, and genius, as illustrated by Set Japan’s campaigns for Marc Jacobs, Louis Vuitton, Takashi Murakami, and Frisk.

%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets

There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.

E3 Expo Reveals New Energy for Video Gaming Industry, New Releases, and Star-Power Including the Beatles, Tony Hawk, Steven Spielberg, and More

This is one genre of entertainment that’s still going strong. Here’s the Label Networks report from the show.

Tokyo Girls Collection Once Again Successfully Combines Runway Fashion and Real-time Ecommerce Solutions Via Mobile Phone Buying in a Fun and Entertaining Atmosphere

Here’s one solution to making money in fashion -open runway shows and direct buying via mobile phones.

Animated Avatar Texts by Docomo Big Hit among Youth Culture in Japan by Creating Greater Moods for Text Expressions

Communication trends often come from Japan when you’re talking about mobile phone devices. This latest from Docomo is sure to whet the appetite of youth culture in America as demand for personalized emoticons continue to grow.

Levi Strauss Launches Mobile Phone”The Original” Marking Another Smart Fashion-Technology Crossover Strategy

It was announced last September that Levi Strauss in Europewas going to launch their own mobile phone, but now it’s on the market officially as of this month with limited edition pieces such as the distinctive red-tab colored top with personalized etching sold in concept boutiques such as Collette in Paris.

Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features Type of Content is Most Desired by 13- 25-year-olds

Among top trends coming out from the NATPE Conference that took place in Las Vegas last week is that marketers are realizing that content is a key feature that’s driving the marketplace. As agencies continue to struggle with reaching end users via ads on mobile phones, it’s the producers of content that are making the connection. Some say this is a result of the iPhone and iPod generation, however as we’ve tracked at Label Networks globally across 13-30- year-olds in North America, Japan, China, and Europe -and in some cases, for the past 8 years -there are more reasons for the changes in key features demanded.