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Alternative Press 25th Anniversary with Group Art and Photo Exhibition Reflects on How a Cleveland %u2018Zine Became One of Youth Culture’s Greatest Music Publications

Tracing the history of music for 25 years in junction with the history of music press made for an amazing opening night for AP’s 25th Anniversary, not to mention art by Marilyn Manson, Shirley Manson, Gerard Way, Shepard Fairey, and Camille Rose Garcia.

Rockstar Mayhem Fest Embodies What’s-up with Modern Day Extreme Music and with It, Regenerated a New Demo of Metal Fans, Sponsorship Opportunities, and Graphic Fashion

Not just headliners Marilyn Manson and Slayer brought fans to Rockstar Mayhem this summer, but the mash-up coming from All That Remains, Job for a Cowboy, Bullet for My Valentine caused a reverb effect that keeps ears (and new trends) ringing.

Vans Warped Tour’s 15th Anniversary Kick-off Proves an Ongoing Formula for Success with a Mix of Bands, Unique Sponsorship, and Starting Point for Youth Culture Trends

With bands ranging from 3OH!3 to Fear, hundreds of thousands of kids flock to this tour each year, making the Vans Warped Tour the official rite-of-passage in American youth culture. Here’s why.

Coachella Valley Music & Arts Festival Brings-Out Fresh Line-Up of Music and Officially Kicks-off Summer 09 Festival Fashion Trends

Highlights from the kick-off of music festival season provides a sneak peak inside entertainment’s best upcoming music and arts performances.

Japanese Dekotora Subculture of Illuminating Trucks Gives New Meaning to Pimp My Big Rig

In the United States, the after-market car market continues to grow as an important subculture within various demographics, with individualism expressed through one’s ride becoming an important way to make a personal statement. Coming from Japan, the Drifter scene has also had a great influence on car culture in America with competitions scattered now throughout the country. But the latest evolution, as documented by writer and photographer Tatsuki Masaru in his new book “Dekotora,” which means a truck decorated with illuminations, is the growing fascination of truck drivers across Japan who pimp their big rigs with massive neon lights on the outside and luxury interiors on the inside.

Vans Warped Tour Press Conference Kick-off Party in Los Angeles Reveals What to Expect from North America’s Largest Longest-Running Touring Festival

This summer will mark the 14th year for the Vans Warped Tour, with the new summer theme “The Roadtrip Continues” -making it the longest and largest touring festival in North America. With more than 625,000 tickets sold to young people mostly between the ages of 13-20 last year alone, and pre-sales this year already at 24,000 (the most ever), it’s undeniable that the formula for success for this tour is worth serious attention not only to music industry players, but also sponsors, musicians, and fans.

Summer Tours Sponsorship Round-Up: Vans Warped Tour, Rockstar Energy Mayhem, Projekt Revolution, Rock the Bells VI, Download, Detour, Hootenanny, Lollapalooza

Busy summer music tour season ramps up with bands and sponsors in various North American multi-band, multi-stage tours featuring unique packages to attract specific audiences. Here’s the round-up.

Vans Warped Tour Kicks-off to Sold-out Capacity; Producer Kevin Lyman Hints at What to Expect from America’s Largest Running Tour

The formula for success the Vans Warped Tour is worth serious attention when you consider that it’s become the official rite-of-passage to American youth culture. The tour kicked-off in blazing heat to a sold-out capacity crowd last weekend, igniting the next break-out bands, unique sponsorship programs, and fashion styles.