When Shop-Eat-Surf scooped Transworld Business yesterday on the big action sports news that Hurley, and therefore Nike, decided to no longer sponsor the mega-surf event, the U.S. Open of Surfing in Huntington Beach, CA, the responses to answers were of course remarkably similar. But there’s more beneath the surface. In the Shop-Eat-Surf story, Tiffany Montgomery […]
The U.S. Open of Surfing in Huntington Beach, CA July 28-August 5, 2012 has become one the mostly highly regarded surfing competitions, mainly for the thousands of spectators that attend and the huge sponsorship from Nike (Hurley and Converse), and festival-like atmosphere. While the competition is great to watch, the event rarely has the waves […]
An interesting collab worth noting is the recent Nike Skateboarding X Levi’s Omar Salazar denim collection, including 511 jeans and trucker jacket, and Omar skate shoe dropping August 1, with a limited-edition of 2,000 pairs of denim jeans. A new video featuring Nike Skateboarding pro Omar Salazar skating and living unfiltered as he does on […]
Our data doesn’t lie yet no matter how many times we’ve pointed out the sneaker market potential of females in youth culture, more than once we’ve heard brand managers and marketing execs state they’re “just not targeting there.” “There” being females into sneaks. Even brands that rank higher among females as a preferred footwear brand […]
In honor of Chinese New Year, the Year of the Dragon representing power and luck for 2012, we take a look at some creative footwear coming out of China and latest trends in collaborations. First, celebrating 30 years of Nike being in China and 30 years of the Nike Air Force 1, Beijing designer Wang […]
In the past few years it seems we’ve been writing more and more about the sport of surfing and not necessarily because of its soulful nature and attraction among youth culture, but because of the complex business issues surrounding the industry. Now, hitting mainstream Los Angeles this week, a poignant article by Tibby Rothman was […]
Li-Ning dives into the American marketplace yet again. This time via ecommerce and Facebook.In our China Youth Culture Studies, the sportswear brand Li-Ning continues to crawl up the ranks as a top preferred brand among 15-25-year-olds. Interestingly however, in the United States (and elsewhere), it’s one of the biggest global brands that nobody really knows. […]
H&M and their last masstige collaboration with Versace sent crowds into a frenzy for the limited-edition items.Just as the fast fashion highstreet giant H&M debuted their designer collaboration with Versace to huge fanfare and crowds at most stores as the limited-edition collection went on sale a few weeks ago, today they announced their next collab: […]
Three distinct movements among a new generation of consumers are changing the course of footwear trends, particularly sneakers. Here’s what’s going on.
500,000 people descended on Huntington Beach, CA last weekend for the finals of mainland America’s biggest surfing competition.