Tag: Nike

Dramatic Clutch Run Boosts Shaun White to Gold in X Games Skateboard Vert

Action Sports / Events / Skateboarding
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Highlight of X Games 17 comes from a dramatic showdown during Skateboard Vert competition with Pierre-Luc Gagnon, Shaun White, and Bucky Lasek proving why
this sport is a favorite among youth culture.

Many changes have taken place in action sports and streetwear in the past few weeks. Here’s the latest.

Fashion / Retail / Sneakers/Footwear / Spending Patterns
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Financial results vs. youth culture preferences. Interesting differences and opportunities revealed.

Cool Campaigns: Nike’s Extreme Swoosh Slide; Louis Vuitton’s Big Apple City Guides

Marketing ideas worth noting bring out both the idea of fun and adventure, but also tap into potential viral video and youth culture’s savvy social networking patterns.

Action Sports Round-up: Bob Burnquist Lands 900 On Mega Ramp; New York Surf Film Fest; Nike 6.0 Title Sponsor of Winter Dew Tour

Highlights from recent happenings in the action sports industry.

The Weezer-Hurley Weirdness: What Can Happen When a Brand and a Band Get Too Close

Band merch deals with brands are not uncommon, but in this situation, it felt like a sell-out.

Sports Round-up: Swell Surf Show Takes Over Manhattan; Full Bleed Skateboarding Book Debuts Covering NYC Scene; Plus Presentation Announcements–Label Networks to Present at OR; Trade Show and Retail Updates: B&B, Bright, Agenda, Billabong, Adidas Originals Denim

It’s a busy time of year for the sporting world, ranging from art shows to marketing, trade shows, and retail changes. Here’s the scoop.

Retail Round-up: The Gap in China, H&M up 30%, Forever 21 Opens in NYC; Nike up 8%; Levi’s Launches XX Division for Premium; Alloy bought by ZeinickMedia for $126.5 million

Global recession has made for some interesting changes, like moves to China and the big players getting bigger.

PacSun Beach Ballyhoo Success Featuring Top Action Sports-Inspired Brands Such as Volcom, WESC, Fox, Vans, Plus Music from Circa Survive, and a Tony Hawk Demo May Mark a Significant Turn for the Retailer

Summer love-fest of action sports took place at the Santa Monica pier June 19-20 attracting hordes of people. If only trade shows could be this fun.

Cool Campaigns for FIFA World Cup: Fader X Nike Sportswear World Music; adidas Originals Star Wars Mash-up; Crewest Street Art Soccer Balls and Viewing Parties; Soccer Ball Ice Cubes

2010 FIFA World Cup soccer fever is underway, and here’s a quick recap of some more interesting campaigns commemorating the big event in South Africa starting on June 11.

Tag: Nike

Dramatic Clutch Run Boosts Shaun White to Gold in X Games Skateboard Vert

Streetwear Round-up: Paul Gomez Leaves Hurley for Podium; HUF Shutters Fairfax Store; Black Diamond Takes Over Carhartt Footwear License; Comune Official Statement

Retail Round-up: Nike’s Stock Drops, Effected by Higher Production Prices; Hot Topic Transitions with New CEO, plus Where Nike, Converse, Hurley and Hot Topic Now Stand Among Youth Culture Preferences