Tag: Nike

Nike 6.0 Women’s Collection -Action Sports Girls On the Rise

Sure Nike’s taking over action sports, staking claims everywhere, but the brightest move may be their Women’s 6.0 collection.

Nike Signs Multi-Year Sponsorship of U.S. Open of Surfing, Promoting the Trilogy of Nike, Hurley, Converse Brands through Surf

Last year at the U.S. Open of Surfing in Huntington Beach was a Nike-fest of Surf. IMG Action Sports recent announcement means Nike’s embedding even longer into surf culture.

%u201CBeautiful Losers” Reveals the Creative Ethos Connecting Street Art, Sport, Punk, and the DIY of Today’s Youth Culture Often Sought After by Corporate Brands

Now that it’s out on DVD, this is a must-have documentary for brands and fans trying to get a grip on the influence of street art, lifestyle, and communication among youth culture in the USA today.

%u201CWhat’s Your Favorite Brand of Footwear?” -Fall Study 09 Top Picks Indicate Changes in Youth Culture Marketplace

Label Networks’ launch of the North American Youth Culture Fall Study ’09 preview takes a peak a fresh results in footwear and sneaker culture, illustrating changes in preferences in the marketplace.

Hispanic Youth Culture Preferences in Footwear Brands and Sneaker Culture Illustrate New Market Opportunities Among America’s Fastest-Growing Demographic

The ethnic make-up of the United States is changing rapidly, especially among 13-25-year-olds. For footwear brands, staying on top means recognizing where certain brands rank and why within this growing demographic and how best to target them effectively.

Hurley U.S. Open of Surfing Attracts 500,000 Fans, Massive Waves, Top Competitors in Surf, Skateboarding, and BMX, plus Latest Trends in Surf-related Fashion

On-going action in “Surf City” as a monster swell ripped through, attracted scores of people, stoked sponsors, and brought out the best in surf culture. Here’s the inside scoop.

Agenda Fashion Trade Show at New Location Rocks Hard, Captures More Action Sports Brands Catching the Street-Vibe, and Proves Change is Good

Earlier date, improved venue, great DJs, food, art, and excellent line-up of streetwear brands, no wonder action sports wants in.

Financial Round-up: Nike Fiscal Report Including Hurley, Converse; H&M Posting Strong; Active Ride Shops Purchased; Quiksilver Lay-offs; Express Sues Forever 21

End of the 2nd quarter brings out another round of fiscal reports illustrating whose strategies work and where others are changing to make it work.

Footwear News Round-up: Jimmy Choo for H&M; Van Halen Sues Nike Over”Frankenstein” Guitar Graphics; adidas Originals Collabs with Lucasfilm for Star Wars LTD Collection

Never a dull day when it comes to footwear. Here’s a round-up of some fresh news from the youth culture scene.

Retail Round-up: Abercrombie, Hollister Miss the Mark; Nike Lay-offs Hit Headquarters

More youth brands missing signs of consumer spending patterns and trends. You could blame this all on the recession, but sometimes it’s simply a case of not understanding a new generation of consumers.