As the first festival of the summer circuit, Coachella Valley Music and Arts Festival produced by Goldenvoice, which took place last weekend April 25-27, is where you’ll see a good chunk of the bands that will be doing the festival circuit this summer. It’s also the place where new up-and-coming bands, particularly in the indie rock genre, electronica, rave, and synth are showcasing for the first time in front of larger audiences, particularly internationally as a lot of these bands will hit up the European festival circuit later in the summer.
Tag: North
Coachella Music Arts Festival Mixes Pioneering Performers from Prince to Portishead with Burgeoning Artists Like Metric, Data Rock, and Hot Chip, Resulting in a Ripple-Effect that Will Impact Music Culture
Miyavi’s Japanese Visual Kei Kabuki Rock Catapults Growing Subculture of Japanese Music Fashion Mash-ups Influencing New Youth Markets Across North South America, France, the UK
Ever-alert to the taxonomy of the risible, those of us at Label Networks absolutely love it when we discover the climate change of a new trend. This is clearly the case in the wake of Miyavi, a self-described “visual kei rocker” that is changing up even this concept of original Japanese visual kei J-rock bands into, as Miyavi describes it, “my own sense of visual kei, which is influenced from Japan, kabuki, but many cultures into its own show, sound, fashion.”
Surfing’s Evolution as a Sport and Lifestyle Has Changed Again: Label Networks Examines Who Loves Surfing; Who Doesn’t (and Why); Plus Viewership Patterns, Size of Market, Top Surf Brands, New Opportunities
While the best big surf events tend to happen in the Northern Hemisphere’s winter months, such as the Vans Triple Crown of Surfing series including the Reef Hawaiian Pro, O’Neill World Cup, Roxy Pro, Billabong Pipeline Masters, Billabong Women’s Pro and Quicksilver’s big-wave Eddie Aikau (all in Hawaii), and Maverick’s Big Wave Surf Competition in Half Moon Bay, surfing tends to be on the “consumer” radar more so in the summer obviously, when people head to the beach, regardless of often flat surf conditions.
Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders
It’s amazing what you can achieve within an 8′ by 10′ space which is often the minimum size of a trade show booth. Make the most it of it with proper signage of your brand’s logo, a carefully displayed rack of your collection -often on at least two sides of the booth area, a portfolio with any media you’ve been in from magazines or online magazines, and leave-behind material for either buyers glancing in your direction or media that may pass by.
Top Sneaker Brands Changing Landscape of the Sneaker-Freaker Scene for 2008 Indicate Excellent Opps for New Brands on the Edge; Challenges for Others
The footwear market, especially Sneaker Culture, is fickle, cultish, and fundamental -all aspects that breed new trends and subcultures constantly. While some brands may not have a sneaker line, the results here are still important to understand in terms of the general landscape of preferences, styles, and shopping patterns of this marketplace, particularly the explosion of footwear sales from online retailers. In addition, to many people within this age demographic, their footwear, particularly sneakers, can be their entire “outfit” because such emphasis is placed on their kicks -especially if they’re coveted LTD (limited edition) finds.
Online Shopping Pattern Changes among American Youth Culture Reveal New Patterns, Opportunities, Insight on Where Things are Headed Next
Despite the shape of the economy today, shopping patterns online among 13-25-year-olds in North America are on the rise among specific demographics, as revealed in Label Networks upcoming Global Youth Culture Spring Study 2008, to be released next month. In this story, we concentrate on one segment from a series of questions about online preferences, habits, and purchasing patterns based on the question, “Compared with 6 months ago, how frequently are you shopping online?”
Music Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It?
Perhaps it’s a rhetorical question, but each year as we move into summer music tour season, we often ask ourselves given the importance of music in connecting with youth culture, why more brands don’t use it? Music is at the vortex of youth culture lifestyle and is the most essential culture to track in terms of reaching 13-25-year-olds globally. More than sports, fashion, TV entertainment, or technology, music is the thread that links the youth culture marketplace across all economic levels, regions, ethnicities, age groups, and genders.