A story on Tyvek’s paper-weight, water-resistant sneakers caught our attention last week as we’ve had more interest than ever in our latest Sustainability and the State of the Future Youth Culture Reports. The minimalist trends in sneakers these days and the rise in brands that have some component of sustainability or fair trade (i.e., TOM’s […]
While may seem like the season for surfing is in the summertime, when it comes to professional surf competitions and the wrap-up of championship titles, the cusp of North American winter is the ideal timeframe due to big surf, particularly in the Mecca of surfing, Hawaii. Over the next few weeks, Label Networks will once […]
Lee jeans is among several denim brands taking a look at sustainability practices when it comes to their manufacturing process. In addition, they commissioned several creatives to also “rethink” denim and inspired several projects that have taken the concept of sustainability and denim into art including sculpture. NeoChaEdge, a creative agency out of Shanghai and […]
The surfing season has wrapped-up for the top women pros for 2013 with Carissa Moore, 21, being crowned the Association of Surfing Professionals (ASP) Women’s World Champion. Now with the women’s division no longer a part of the Vans Triple Crown of Surfing again for the 3rd year in a row, the big North Shore […]
In truth, for even the most localized trendsetting brands, it’s of vital important to know what’s taking shape among China’s youth culture as the ripple effects from the sheer heft of their size continue to shape global economics and opportunities. However the fast-paced changes within a new generation of middle class consumers has greatly shifted […]
The Beijing Fixies for the China Originals campaign. Photos by Ka Xiaoxi. The recent launch of China Originals with the creative team from NeoChaEdge has brought attention to the growing scene of fixed bike culture, and urban cycling in general. Not only is this subculture defining new lifestyle territory in the United States and Europe, […]
While MAGIC fashion trade show and all of the surrounding shows in Vegas from February 12-15, 2012 bring out some of the best in new fashion brands, buyers and trends, one aspect that has quickly caused a ripple effect actually came from Sourcing and the seminar “China, the Dragon in Transition: Sourcing From and Selling […]
Why Shanghai is the place to be right now, and how more brands are looking to China as a new source of inspiration, revenue growth. Includes images, data from LN’s China Youth Culture Study.