Tag: social

The Mobile Platform Wars and What You Should Know When It Comes to Youth Culture

The mobile app market is clearly the future, but for those working in youth culture, there are many things to consider when creating your mobile business strategies.

Communication / Fashion / Footwear / Marketing/Advertising / Social Networking / Spending Patterns / Technology / Trends
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Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.

Cool Youth Culture Online Marketing Campaigns: Hanes EcoSmart; Levi’s Like Jeans Social Network Features

Two innovative online campaigns get to the heart of youth culture -one with an eco message utilizing YouTube and the other with social network features for shopping.

Google Buzz launches and attempts to capture more social and redefine a revenue model, but will it be used by youth culture and/or create new ways for marketing and advertising to youth?

How Burberry Re-Invented Itself, and Gained Cred with a New Generation

Rarely do traditional fashion houses tap into new media models towards re-capturing cred among a new generation, but Burberry is an exception and a brand to watch for many reasons.

Communication 2010 Trends: Google’s QR Phone; Freemium Content; Tweet Search

Youth culture is always at the forefront of new communication usage patterns and technology. These 3 changes in 2010 will effect not only a new generation, but how brands will need to communicate with them in the near future.

%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets

There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.

Youth Culture and Social Networks: Fresh Data Quantifies Communication Patterns, Key Features, and the Most Effective Brand Marketing Opportunities

Surprisingly many brands (especially in the automotive industry) don’t have a successful new media/social network strategy yet. Our results indicate what youth culture is using mostly, why, and where brands may benefit mostly in new media.

Google, Facebook, MySpace Continue Scramble to Create a Business Model by Tapping Music Marketshare from Apple

Giant social networks are sick of watching Apple make a killing off music and they’re jealous as hell. Not to mention that they still don’t have a business model%u2026yet. Plus fresh data from LN’s Fall Study on music and technology.

%u201CHow many video clips do you watch online per day on average?” 13-25-year-olds in North America Tell It Like It Is

Fresh data from Label Networks’ Digital Lifestyle Report ’09 reveals new trends in new media, communication, technology among youth culture.

Tag: social

The Mobile Platform Wars and What You Should Know When It Comes to Youth Culture

Connecting with Chinese Youth Culture -The Creative Crossover