On July 21, 2014, Cleveland, OH, will transform into rock central not only because it’s the home to the Rock and Roll Hall of Fame, but Alternative Press (AP) Magazine’s inaugural music awards is so far, attracting an amazing range of musicians presently hot within youth culture markets. Along with the line-up and expectations of […]
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Alternative Press Magazine’s Inaugural Music Awards Drawing Best Bands in Youth Culture Today, Plus Coinciding with Vans Warped Tour and Rockstar Mayhem Tour
MAHFIA And Group Y To Host 2nd Women’s Action Sports Industry Event
Mahfis Sessions with Group Y have been making great strides when it comes to women in action sports. First, with their women snowboarding pioneers summit in Mammoth last winter, and coming this week, June 19-21 in Portland, OR, another on women in skateboarding. As we’ve seen in our Youth Culture Studies, action sports are extremely […]
Fergus “Fergadelic” Purcell Designs Moto, BMX, Skate-Inspired Collection for Marc by Marc Jacobs—First to Bring Moto Style into High Fashion
Fergus “Fergadelic” Purcell has been at the center of graphics for streetwear and skateboarding for years. He’s the man behind Palace Skateboards’ Tri-Ferg logo, and has done a number of collaborations with brands such as Stussy and Silas. He’s been given cred for bringing grunge-wear to the runway and crossing boundaries of music, fashion, art, […]
Sally Fitzgibbons Claims Victory at theFiji Women’s Pro Surfing on the 2014 Samsung Galaxy ASP Women’s World Championship Tour
An epic Finals day at the Fiji Women’s Pro, Stop No. 5 on the 2014 Samsung Galaxy ASP Women’s World Championship Tour (WCT), saw Sally Fitzgibbons (AUS) reign supreme and claim victory after a day of pumping surf at Cloudbreak. She went head-to-head with five-time ASP Women’s World Champion Stephanie Gilmore (AUS) in their first […]
X Games Austin Debuts Festival-Like Experience In Addition to Action Sports Competition
X Games in Austin, TX, June 6-8, 2014, is shaping up to be a different sort of event than it was in Los Angeles. Today, they announced that not only would there be the world-class action sports competitions, but 9 themed festival villages along with an entire music line-up. The festival villages are called Galleria, […]
Women Snowboarding Pioneers Featured in MAHFIA SESSIONS Powered by Group Y During B4BC’s Shred the Love Event
MAHFIA SESSIONS, a series of events created to educate, influence and entertain passionate women in the action sports industry and powered by Group Y, wrapped up a successful weekend alongside B4BC’s Shred the Love event in Mammoth Lakes, CA, on March 23, 2014. The weekend kicked off on Friday, March 21, 2014, as women from […]
Surf Round-Up: Sustainable Surf Creates Stringer Society; Association of Surfing Professionals Adds Another Tour Sponsor, Pacifico
Sustainable Surf has added another layer to improve the surfing lifestyle through sustainability, including protecting our ocean environments. Through a new Kickstarter campaign, they have launched the Stringer Society whereby people can become members to help Sustainable Surf continue to forge a path for the next 100 years of wave sliding. Their goal is to […]
Fashion Brands Invade Coachella Music & Arts Festival with Competing Pool Parties, After-Hour DJ Sessions
Photos by Label Networks With the first weekend kick-off of Coachella Music & Arts Festival taking place this weekend April 11, 2014, we take a look at how it’s become the unofficial festival fashion forecaster for the summer. Each year, Coachella not only showcases top bands usually putting out new albums of the year, and […]
Windells and High Cascade Snowboard Camp Bury the Hatchet, Create New Partnership for World’s Greatest Action Sports Camps: The Funnest Place on Earth
After years of being highly competitive towards capturing youth to attend their action sports camps, last week Windells Camp and High Cascade Snowboard Camp announced that they will be forming a partnership to deliver premiere year-round Snowboard, Freeski, Skateboard, and BMX camps under the newly formed We Are Camp, LLC. The strategic partnership draws upon […]
Kelly Slater Leaves Quiksilver After 23 Years, Will Launch Own Brand with Kering Group
In a letter to the surfing industry and posted on the Association of Surfing Professionals (ASP) site, legendary surfer Kelly Slater says good-bye to his long-time sponsor Quiksilver and tells of his plans to embark on his own brand with the Kering Group. The 11-time ASP World Champ will be launching his own sportswear/lifestyle apparel […]