Over the past 5 years, accessories have become key aspects to fashion style when it comes to global youth culture. In particular, sunglasses have taken on new meaning not only in terms of the style one wears, but also the corresponding color of one’s shades to coordinate with various outfits. In Label Networks’ Spring Youth Culture Study 2008, we reveal fresh consumer preference data about sunglasses among 13-25-year-olds in North America, including the top brand preferences, spending patterns on sunglasses, size of market, frequency of purchases, and other characteristics that are shaping the sunglasses and accessories markets in general.
Tag: Target
Sunglasse-Who’s the Top Brand Now Why: Label Networks’ Fresh Data on Sunglasses Trends, Brands, Spending, Size of Market Indicate Who’s Leading the Pack Where New Opportunities Lie in this Crowded, Colorful Marketplace
Top Store Preferences for Fashion Indicate Changing Spending Patterns among Youth Culture
The differences with fashion in youth culture markets vs. older markets (those 26 ) is that trends often come from the bottom-up, rather than from the 26 top-down. What we mean is that young people tend to pick up their ideas for fashion from each other, from utilitarian means, out of necessity, from the streets, grassroots word-of-mouth awareness, or their surroundings in general, rather than from the latest trends dictated by fashion houses, advertising, or marketing efforts on TV as a prime example.
H&M’s Path of Intercontinental Domination: European American Youth Markets Preferences for the Store/Brand Make H&M the Company to Watch
Taking a look back at 4 years of consumer data regarding H&M from Germany, the UK, France, Italy, Spain, and the United States, the “H&M Profile Report 2008” delivers insight into how this fast-fashion retailer captures the marketplace. Key resource for anyone hoping to move global yet maintain cred in niche markets.
Europe Japan’s Fast-Fashion Invasion is Redefining American Retail; Label Networks Delivers Data the Scoop on H&M, Uniqlo, Target, American Apparel, Forever 21, Others
Fast-fashion retail, also known as disposable fashion, is a concept that many believe originally came from Japan -the land of fast-shoppers and the fastest-changing trends. What it means is when a retailer can provide stylish clothing that’s completely trendy, delivered to the consumer fast and at relatively inexpensive prices, then change up their entire inventory, with fresh new styles within the timeframe of about 2 weeks.