Tag: Tecktonik

Parkour and Freerunning on the Rise Among American Youth Culture -California Opens First Dedicated Facility, Tempest Freerunning Academy

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The art of getting from one place to another has never been so cool. Here’s another new urban sport on the rise, with a lifestyle borrowed from many, yet completely unique in its mash-up.

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Urban Dance’s Influence on Street Fashion, Footwear, and Lifestyle Increases as B-Boys, WeB*Girlz, Tecktonik, Voguing Movements Capture a New Generation

Thriving on a global level from Korea to the EU to the US to Russia, urban dance subcultures inspire new trends from the bottom-up. Here’s why.

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Paris’ Tecktonik Dance Influences Impact Fashion among Younger Demographics in North America Introducing the Next Wave in Nu-Rave

While Tecktonik has been around for the last 2 years starting at various rave-inspired dance clubs in the Chatelet areas of Paris, the fashion styles (and dance moves) are now moving heavily into the United States and Canada, particularly among a younger demographic of 13-19-year-olds. This was obvious during the MAGIC Fashion trade show in Las Vegas last month indicated by outfits among some of the more leading-edge, and younger fashionistas on the trade show floor.

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Music Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It?

Perhaps it’s a rhetorical question, but each year as we move into summer music tour season, we often ask ourselves given the importance of music in connecting with youth culture, why more brands don’t use it? Music is at the vortex of youth culture lifestyle and is the most essential culture to track in terms of reaching 13-25-year-olds globally. More than sports, fashion, TV entertainment, or technology, music is the thread that links the youth culture marketplace across all economic levels, regions, ethnicities, age groups, and genders.

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