Capsule tends to follow a theme which gives the show a cohesive, particular flair. Brands featured provide latest insight on leading-edge men’s contemporary, particularly what you’ll see in top boutiques next season.
New initiatives including Made by Project featuring 11 artisanal brands making items on-site adds the nod to craftsmanship within the evolution of this show.
Like many trade shows doing more to create a unique atmosphere, MAGIC got creative with the addition of skate-influences, cool street art exhibitions, top DJ’s in heavy rotation, even a fixed-bike give-away. And yes, it was a working show: buyers wrote orders.