Tag: Vans

Street Skateboarding Rides the Wave of the Future with New Heights Reached in Technical Skills from Men’s X Games Competition

Ryan Sheckler made a comeback in 3 tough heats against Chris Cole, Paul Rodriquez, and Greg Lutzka during the X Games to reclaim the gold, attributing his win to God’s blessings.

Top Sneaker Brands Changing Landscape of the Sneaker-Freaker Scene for 2008 Indicate Excellent Opps for New Brands on the Edge; Challenges for Others

The footwear market, especially Sneaker Culture, is fickle, cultish, and fundamental -all aspects that breed new trends and subcultures constantly. While some brands may not have a sneaker line, the results here are still important to understand in terms of the general landscape of preferences, styles, and shopping patterns of this marketplace, particularly the explosion of footwear sales from online retailers. In addition, to many people within this age demographic, their footwear, particularly sneakers, can be their entire “outfit” because such emphasis is placed on their kicks -especially if they’re coveted LTD (limited edition) finds.

Maverick’s Big-Wave Surf Championship Goes Off in Half Moon Bay with Pummeling 30-Foot Swell; What This Means for Sports TV Viewership Among Youth Culture Surfing

On Saturday, January 12th after months of tracking the patterns of Mother Nature and officially receiving a greenlight less than 48 hours from Contest Director Jeff Clark, the 2007/2008 Mavericks Surf Contest

Summer Tours Sponsorship Round-Up: Vans Warped Tour, Rockstar Energy Mayhem, Projekt Revolution, Rock the Bells VI, Download, Detour, Hootenanny, Lollapalooza

Busy summer music tour season ramps up with bands and sponsors in various North American multi-band, multi-stage tours featuring unique packages to attract specific audiences. Here’s the round-up.

H&M’s Path of Intercontinental Domination: European American Youth Markets Preferences for the Store/Brand Make H&M the Company to Watch

Taking a look back at 4 years of consumer data regarding H&M from Germany, the UK, France, Italy, Spain, and the United States, the “H&M Profile Report 2008” delivers insight into how this fast-fashion retailer captures the marketplace. Key resource for anyone hoping to move global yet maintain cred in niche markets.

Vans Warped Tour Kicks-off to Sold-out Capacity; Producer Kevin Lyman Hints at What to Expect from America’s Largest Running Tour

The formula for success the Vans Warped Tour is worth serious attention when you consider that it’s become the official rite-of-passage to American youth culture. The tour kicked-off in blazing heat to a sold-out capacity crowd last weekend, igniting the next break-out bands, unique sponsorship programs, and fashion styles.

ASR Runway Fashion Show Part 2: Glimpses of Fashion from Skate, Snow, Surf Lifestyle Apparel Indicate Refreshing Sporty Styles in Skinny Denim, PeaCoats, 90s Belts Dresses

In Part 2 of the ASR Fashion Show story from the trade show last week, January 24-26 in San Diego, Label Networks delivers images of top brands in action sports and trends in lifestyle apparel relating to this industry.

Sneak Peak at Sneaker Culture Trends from Label Networks’ Capacity-Crowd Presentation at MAGIC Provides Insight on Why the Marketplace Continues to Rock Fashion

Coming off the trade shows last week including MAGIC, Project, Pool, and United, Label Networks has decided to provide subscribers insight into some of the highlights from our presentation which took place on February 13 and 14th to maximum-capacity crowds.

Music Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It?

Perhaps it’s a rhetorical question, but each year as we move into summer music tour season, we often ask ourselves given the importance of music in connecting with youth culture, why more brands don’t use it? Music is at the vortex of youth culture lifestyle and is the most essential culture to track in terms of reaching 13-25-year-olds globally. More than sports, fashion, TV entertainment, or technology, music is the thread that links the youth culture marketplace across all economic levels, regions, ethnicities, age groups, and genders.

Summer Footwear Fashion Trends: Cool Highlights from Diverse Styles Already Making Their Way Out of the Closet Indicate an Exceptionally Fun Season to Come

This summer, the footwear styles are going to be eclectic, and in a good way. While flip-flips and sneaks will be prevalent, young people are going for it when it comes to fashionable feet in the heat in terms of colors, styles, and mash-ups.