Tag: Vans

Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences

Communication / Marketing/Advertising / Music / New Media / Sponsorship
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Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.

Music Tour 2010 Update: Lilith Fair Returns; Vans Warped Posts Tour Dates, Logo; Hot Topic Heads-up Sub City Take Action Tour; Country Throwdown Gains Momentum

Marketing through music is the way to go for brands looking to launch effective grassroots campaigns. Here’s a quick look at what’s going on for 2010 so far.

Big Wave Surfing’s Legendary Event The Eddie Aikau by Quiksilver Goes Off in Macking 50-foot Waves, Stoking Fans, Sponsors, Media

Oahu’s North Shore is getting pummeled by monster surf, launching the Eddie Aikau, producing big swells for the women’s Billabong Pro, and gearing up for the Billabong Pipeline Masters -the final event of the Vans Triple Crown.

Action Sports Round-up: Judging Shaun White -Olympic Challenge; Tony Hawk Paris Show; Billabong Buys Swell.com; Volcom Pipeline Debut; Reef Hawaiian Pro; Hot Topic Hopes for New Moon Bump; Zumiez Results

Exciting and challenging times for action sports, depending on whom and what you look at. Here’s a round-up of the latest highs, lows, and upcoming challenges of the industry.

iPhone App for Vans Triple Crown of Surfing Causes Big Waves for Event and Sponsorship Potential for Surfing

Finally, you can get big waves in the palm of your hand.

Surfing Round-up: $1,000,000 Vans Triple Crown of Surfing Gets Underway; Big-Wave Event Eddie Aikau Invites Announced; ASP Europe President Argues for”Free” Surfing Competition Changes

It’s big wave season which means time for the most prestigious surf competitions among global pros, sponsorship opportunities, and announcements in competition formats for 2010 effecting the industry.

Volcom’s Revenues Down for 3rd Quarter But Beats Expectations So It’s All”Good”

Volcom’s one of those indicator brands for action sports-inspired youth culture fashion. Not to repeat what appears to be a highly polarizing topic from last week but%u2026

VF Corp’s 3rd Quarter Results Indicate Growth for The North Face and Vans

International revenue, particularly in Asia, and direct-to-consumer are where things are doing well for the conglomerate and illustrates where market potential lies.

The Decline of the Action Sports Lifestyle -A Wake-up Call to an Industry That Still Thinks Its Hot

Comparing youth consumer insights over 9 years, Label Networks reveal which demographics, brands, and retailers are in decline and why, plus which sports and lifestyles are poised to pop.

The Association of Surfing Professionals’ Board of Directors Meeting Reveals New Changes in Professional Surfing, Including Increases in Prize Money -Yet Still Discrepancy for Women

When the ASP speaks, more than just pro surfers listen. Sponsors, advertisers, entertainment companies, even the IOC are interested in what the leading governing body has to say about the future of the sport.