Planning for the Next $5 Billion: VF Corp Outlines Strategy for Growth and What This Means for Brands Like Vans, The North Face, Lee, John Varvatos, and 7 For All Mankind
Retail Round-up: VF Announces 11% Increase; Abercrombie and Fitch Announces Increase and More Hollisters; H&M Launches Taps Into Unisex with New AIDS Benefit Collection
Retail Round-up: Hot Topic’s Designer Collection with John Eshaya; Vans Retail Collab with Thalia Surf Shop; Rock and Republic Bought by VF Corp; Quiksilver Buy-out Rumors; Hilary Swank to Launch Sportswear
Success stories in an economically challenging time are always good to hear. In this case, VF Corp revenues are up with projected growth and interesting marketing plans for X Games and Vans OfftheWall.tv.
Not many brands hope to get out from the VF umbrella, just ask Vans, The North Face, Wrangler, and other happy campers, but legendary Varvatos hopes to leave the fold.
International revenue, particularly in Asia, and direct-to-consumer are where things are doing well for the conglomerate and illustrates where market potential lies.
%u201CVans: Off the Wall” Book is Released Tracing the History of the Iconic Brand, So-Cal Skate Culture, Founder Steve Van Doren, and Top Skaters Tony Alva, Steve Caballero
The highly anticipated release of the “Vans book” is out today, delivering a great read on the history of the brand, skate/surf culture, icons, and the influence of Sean Penn’s Spicoli.