Tag: Young

Trade Show Round-Up: Bread & Butter’s New Entrance Policies; Agenda Launches Agenda Emerge; China’s Chic Young Blood Beijing Features New Line-up

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We’re moving into fashion trade show season and many are announcing various changes to their plans for upcoming shows ranging from new brands on board, to conference programs, to entry eligibility. First, Bread & Butter in Berlin, which takes place from July 2-4, 2013 with the theme “Connect” has changed their entrance policy in order […]

Country Throwdown Tour Mixes Top Country Like Montgomery Gentry and Eric Church with New Artists and Brings-Out the Cowboy in Youth Culture

The first multi-stage country tour’s success with youth culture across North America gives rise to new trends in music, songwriting, fashion, and lifestyles.

Marvel Comics Finally Sees Potential in Creating Merch for Women

After 70 years of creating Spider Man and Captain America merch for guys, someone at Marvel saw the light.

Growing Subculture of Young Adult Fiction,”Demento Mori” Tackles Issues of Death and Feeling Invisible as Illustrated in the New York Times Bestseller”Ghostgirl”

Spooky emo book hits New York Times bestseller during Halloween but taps into the darker side of ironic youth culture literature reshaping young adult fiction.

Top Concerns in Youth Culture Reflect Differing Opinions than Mainstream Media Reports

Youth culture markets of 13-25-year-olds aren’t as much in shock-and-awe about the failing economy (and government) as you may think. This DIY generation kicked-in their survival tactics long ago. See what cause-marketing campaigns would make the most difference to them.

Shanghai Brand Eno Among New Crop of Top Women’s Contemporary Streetwear Brands from China Taking Local Inspiration to New Levels Introducing Americans to Original Apparel

When we first met Lin Lin from the brand Eno in 2007 at United Fashion Trade Show, we were intrigued by her passion for her home city of Shanghai and the inspiration taken from her country when it came to the emerging China youth and street culture scenes, including rise of indie bands, social networks, and corresponding lifestyle apparel. We met up with Lin Lin and her partner Yvette again at MAGIC in the South Hall last month where they represented not only one of the few women’s contemporary streetwear brands in the area (despite the growing marketplace), but also were the only ones from Shanghai–a burgeoning hotspot of designers and rockers inspired by street culture.

Nikita Street Fashion for Girls Crosses the American-European Divide with Fresh Collections Including an Exploding Denim Line, Outerwear, Bikinis, Hoodies, and Upper-end Street Contemporary

Unique silhouettes, patterns, colors, and of course, back story, make Nikita an anomaly of a brand that simply keeps getting better as demand increases.

Who’s Got the Youth Vote ( Who Would Have It If They Could Vote); Plus Who Plans to Vote Mostly; and a Look at the Presidential”Wish” List of Candidates by 13-25-year-olds

In Label Networks’ new Spring Youth Culture Study 2008, we asked a series of questions about the upcoming election to get a sense of just how 13-25-year-olds are voting or would vote if they could, how they feel about their potential future President, who plans on voting (of those that are eligible), and who they “wish” was a Presidential candidate. The results are quite fascinating because in many ways, it provides insight about the future when it comes to politics, and which demographics within youth culture are more likely to get involved compared with others.

China Leads Trends in Producing Super Cool-Looking Credit Cards with Mini-Me Versions, Scented, Hello Kitty, Pepsi Graphics to Entice Young Shoppers

In the U.S., choosing the graphics for one’s credit card is about as boring as choosing the graphics for our checks or post office stamps. There really aren’t that many options to choose from, and perhaps because of that, we don’t always care just as long as the card as a low APR rate.

Music Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It?

Perhaps it’s a rhetorical question, but each year as we move into summer music tour season, we often ask ourselves given the importance of music in connecting with youth culture, why more brands don’t use it? Music is at the vortex of youth culture lifestyle and is the most essential culture to track in terms of reaching 13-25-year-olds globally. More than sports, fashion, TV entertainment, or technology, music is the thread that links the youth culture marketplace across all economic levels, regions, ethnicities, age groups, and genders.