Tag: youth

China Leads Trends in Producing Super Cool-Looking Credit Cards with Mini-Me Versions, Scented, Hello Kitty, Pepsi Graphics to Entice Young Shoppers

In the U.S., choosing the graphics for one’s credit card is about as boring as choosing the graphics for our checks or post office stamps. There really aren’t that many options to choose from, and perhaps because of that, we don’t always care just as long as the card as a low APR rate.

Music and What Drives Trends

As we move into summer music festival and tour season, we plan on running a series of stories that have to do with music including specific bands to note in terms of trendsetting styles and influences, and the correlations that result from music in youth culture markets in North America, Europe, Japan, and China. To start, we wanted to provide a quantitative report that shows just how powerful the correlation is between music and youth culture markets.

Alice Bands, Metallic Headbands, Feathers, Flowers Provide New Accents on Key Summer Hair Accessories for Both Genders

We first mentioned Alice bands in our European Cred Reports from last summer as the prevalence of these skinny bands, which young people in the UK call “Alice” bands” (as in Alice in Wonderland), started gaining momentum as seen on the heads of festival goers.

Online Shopping Pattern Changes among American Youth Culture Reveal New Patterns, Opportunities, Insight on Where Things are Headed Next

Despite the shape of the economy today, shopping patterns online among 13-25-year-olds in North America are on the rise among specific demographics, as revealed in Label Networks upcoming Global Youth Culture Spring Study 2008, to be released next month. In this story, we concentrate on one segment from a series of questions about online preferences, habits, and purchasing patterns based on the question, “Compared with 6 months ago, how frequently are you shopping online?”

Music Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It?

Perhaps it’s a rhetorical question, but each year as we move into summer music tour season, we often ask ourselves given the importance of music in connecting with youth culture, why more brands don’t use it? Music is at the vortex of youth culture lifestyle and is the most essential culture to track in terms of reaching 13-25-year-olds globally. More than sports, fashion, TV entertainment, or technology, music is the thread that links the youth culture marketplace across all economic levels, regions, ethnicities, age groups, and genders.

Europe Japan’s Fast-Fashion Invasion is Redefining American Retail; Label Networks Delivers Data the Scoop on H&M, Uniqlo, Target, American Apparel, Forever 21, Others

Fast-fashion retail, also known as disposable fashion, is a concept that many believe originally came from Japan -the land of fast-shoppers and the fastest-changing trends. What it means is when a retailer can provide stylish clothing that’s completely trendy, delivered to the consumer fast and at relatively inexpensive prices, then change up their entire inventory, with fresh new styles within the timeframe of about 2 weeks.

Expansion Revamp of Young Men’s Retail Shibuya 109-2 for the Onii-Kei Guy Indicates Growing Market for Rocker Looks Importance of Street Fashion -Label Networks’ Japan Data Reveals Top Stores for Young Men

Often what takes place in major Japanese retailers is an indication of where things are changing and how U.S. retailers may need to react in the future. With the expansion and revamp now of the popular Shibuya-2 store for young men, two whole new floors have been revamped to offer up high-end street fashion styles for the growing marketplace of rock-inspired men’s styles.

Sunglasse-Who’s the Top Brand Now Why: Label Networks’ Fresh Data on Sunglasses Trends, Brands, Spending, Size of Market Indicate Who’s Leading the Pack Where New Opportunities Lie in this Crowded, Colorful Marketplace

The importance of the sunglasses marketplace is revealed in Label Networks’ fresh data from the Spring Study 2008 about who’s hot why now big-box retailers are getting into the shades industry; plus the styles leading the charge this summer.

X/Y Tribes in the House: How Entertainment Venues, Runway Shows, Retail Spaces Need to Address the Importance of Attracting Today’s Youth Culture Markets

Entertainment venues, like any other industry trying to be relevant by 2010, need to address the importance of attracting youth culture markets, namely 13-25-year-olds.

%u201CWhat is the best ONE thing a sponsor can do to grab your attention?” Revealing Results Indicate Important Market Changes

Fresh from the “Sponsorship, Advertising & Marketing Youth Culture Profile Report 2008” preferred types of sponsorship, advertising, and marketing by youth culture markets are revealed, which in this story, are important changes in the best ONE thing that can be done to grab their attention.