Founder and Director of the Vans Warped Tour, Kevin Lyman, presenting to the music industry in front of artists on tour this summer at the Key Club in Los Angeles

At $25 per ticket, the Vans Warped Tour remains one of the least expensive music festivals on the planet. Celebrating Warped’s 15th upcoming tour launching June 26 and running 46 dates until August 23, as founder and director Kevin Lyman said, “There’s a reason to be hopeful about what’s going to happen through Warped this year.”

Some 75 bands will rock the stages from noon until 8 p.m. at each stop, which is of course, the main attraction for the thousands of young fans that attend. The line-up includes old-school bands ranging from TSOL, Anti-Flag, The Adolescents, Bad Religion, Flogging Molly, Less than Jake, Underoath, Bouncing Souls, Bid D and the Kids Table, Fishbone, and NOFX. However, like most other years, the Vans Warped Tour is also the place to find up-and-coming bands to note. This year, the buzz is already surrounding TV/TV, who kicked-off the kick-off party, and is still unsigned on any music label, followed by TAT out of the UK. Other highly-anticipated new acts include Scary Kids Scaring Kids, 3OH!3, The Devil Wears Prada, The White Tie Affair, P.O.S., Jeffrey Star, Forever the Sickest Kids, Innerpartysystem, Millionaires, Sing it Loud, among others.

Warped’s also gained an impressive reputation for creating some of the most effective sponsorship programs and activities that engage youth culture in America. Here’s the lowdown on who’s involved and what’s going to take place this summer.

AT&T: Warped Tour Text Alerts: To keep up with all of the daily activities and performances at the Warped Tour, AT&T is offering opt-in to receive localized concert information, such as band line-ups, autograph session schedules and other exclusive offers via text messages.
–-Interactive Air Guitar: Also by this stage allows concert-goers on-stage rock star attention as they perform guitar solo to tracks from rock classics as well as new tunes from AT&T Warped Tour Bands, such as The Devil Wears Prada, Less Than Jake, The Maine, and 3oh!3.
—Reverse Daycare Tent: The ultimate perk for parents, AT&T’s Reverse Daycare Tent is an air-conditioned chill zone for parents who escort their teens to the concert but crave a break from the heat and the music.
—AT&T Customer Perks: AT&T customers who are onsite at the Warped Tour, can text for a chance to win backstage meet and greets with the AT&T Warped Tour Bands.

VANS “AMATEUR MINI-RAMP SKATE JAM”: For 14 years, Vans has brought great skating to the tour and once again this summer will stage the “Amateur Mini-Ramp Skate Jam,” presented by Vans. This contest will be featured at each stop on the Vans Warped Tour and awards cash prizes daily as 20 to 25 local “hot” pre-qualified skaters shred the mini-ramp for fun and money.
KIA: For the second consecutive year, Kia Motors America, Inc. is the Official Vehicle of the 2009 Vans Warped Tour